When I began this project, Health Dialog had a library of 14 different video products. The package (box) for each video was a unique 2-color design (black and a PMS color) which was very expensive to produce in the low quantities they needed. In addition, each package also contained several insert components which had to be produced seperately.

By designing a 1-color generic box that incorporated the information contained on the inserts and could be used for all of their video titles, Health Dialog could produce their packaging in larger quanities and take advantage of volume discounts which saved thousands of dollars each year in production costs. A spine cut-out on the video box also enabled them to retain the unique color coding of each video. [enlarge]