Client: Choice Hotels International

Assignment: Create a franchise sales brochure for the Emerging Markets team targeting African-Americans and our commitment to growing their ownership within the system. Main objectives: Promote community leadership, becoming a pioneer within the hotel industry and long-term financial and professional achievement, Establish Choice Hotels International as a partner who knows how to help franchisees succeed, Outline Choice Hotels' commitment to developing African-American ownership via incentive programs valued up to $155,000

My Role: creation oforiginal layout, photo research, photo retouching, preflight

Skills: InDesign, Photoshop, Illustrator

Finished size: 8.5x11